Audi Q7 S Line: Luxury and Power, Made in Malaysia

The Audi Q7 S Line – Big, Fast, Flashy… and Built in Pahang

The all-new, locally assembled Audi Q7 S Line delivers stunning power, luxury, and cutting-edge tech—now made for Malaysia.

Price & Value: Not Exactly Cheap, But Surprisingly Sensible

At RM459,990, or RM482,422 with the Assurance Package (insurance, warranty, peace of mind), the Q7 isn’t what you’d call affordable. But it’s also not insane considering what you’re getting—a proper Audi, now assembled locally, which means fewer taxes, easier servicing, and less waiting for parts from Deutschland when you scratch a bumper.

And here’s the kicker—it looks every bit like a million-ringgit car but isn’t.

Power & Performance: A Gentle Giant That Can Run

Pop the hood and you’ll find a 3.0L turbocharged V6, spitting out 340PS and 500Nm of torque, mated to an 8-speed Tiptronic gearbox and quattro all-wheel drive. That combo launches this two-tonne beast from 0 to 100 km/h in 5.6 seconds.

That’s faster than a Myvi can clear the first two gears.

The Audi Drive Select system lets you pick your mood—Comfort for those Sunday drives through Putrajaya, Dynamic when someone in a GLC cuts you off. And it’s surprisingly smooth. The downside? Fuel consumption. It likes petrol. A lot. So unless you own Petronas stock, keep that in mind.

Interior: Plush, Flashy, and Smart

Slide into the Q7 and it feels less like a car and more like a very posh German lounge. Embossed Valcona leather sport seats plus greet you with ventilation and massage. That’s right—massage. Every jam in Damansara is now a spa session.

Everything’s wrapped in ambient lighting, cooled by 4-zone air conditioning, and surrounded by tech:

• Bang & Olufsen 3D Premium Sound – 19 speakers, 730 watts, and enough clarity to hear your playlist’s bad decisions
• Audi Virtual Cockpit Plus, Audi Connect, Wireless Apple CarPlay & Android Auto, and a wireless charger for your phone
• You even get remote access via the myAudi app

But with all those screens and settings, it’s easy to accidentally start the seat massager when you meant to change the radio. First world problems? Yes. Still annoying? Also yes.

Practicality: The Family Tank

This is a proper seven-seater SUV with a massive 780-litre boot—or 1,908 litres if you fold the third row down. That’s enough to carry your kids, your in-laws, luggage, and possibly a small fridge.

But fair warning: while it’s got space for seven, the third-row seats are best left to small humans or passengers you secretly dislike. The Q7 also features power latching doors, which sound like a gimmick—until you realise you’ll never have to slam a door shut in the rain again.

Tech & Safety: Smarter Than Most Drivers

Safety is where the Q7 shines—and shows off.

• Adaptive cruise control for those North-South drives where your foot gets tired
• Lane departure warning, rear cross-traffic assist, surround-view cameras, and park assist to help you park this yacht at 1 Utama
• Audi Pre Sense keeps an eye out for sudden danger

Basically, the car is always watching. And if you somehow still crash it, well… it’s definitely your fault.

Looks That Flex

Let’s be honest. You’re partly buying this to make your neighbours feel bad.

The S Line bodykit adds just enough aggression, the black single-frame grille means business, and those 22-inch wheels? They’ll turn heads at every traffic light. The HD Matrix LED headlamps are so sharp, they could start a fire.

Colour options include Waitomo Blue, Daytona Grey, Mythos Black, and Glacier White—each bringing its own flair. Whether you’re going for classy, stealthy, or bold, there’s a finish that fits your vibe.

But here’s the tradeoff: this car is massive. Trying to squeeze it into a standard shopping mall parking bay is like trying to fit a durian in a lunchbox. You’ll manage… barely.

Verdict

The Q7 S Line is, without a doubt, one of the most complete SUVs you can buy in Malaysia right now.

It’s loaded with tech, it’s fast, it’s comfy, and it has more features than some luxury condos. The local assembly makes it more affordable and easier to maintain than its imported siblings, and it still retains everything you’d want from a German performance SUV.

But—be ready for a few quirks. It’s huge, a bit thirsty, and not exactly easy to park. The back row is tight, and its tech might overwhelm your less tech-savvy relatives.

Still, if you’re after a seven-seater SUV that blends power, prestige, plushness, and just a touch of “look at me”, then this is it.

The Audi Q7 S Line. Built in Malaysia. Still very much Audi.